Official Launch of Valente: Labofta’s First Own Eyewear Brand

The launch of Valente, the first proprietary eyewear brand developed by Labofta, was an unforgettable event that brought together various external clients and internal collaborators to experience something truly unique. This occasion marked a major milestone for Labofta, which has chosen to bet on an innovative and modern line of frames that reflect quality, style, and accessibility.

The showroom was carefully decorated and branded with Valente’s visual identity, from decorative balloons to custom displays, creating an environment fully aligned with the brand’s essence. Throughout the day, attendees were able to interact directly with the products, trying on the different eyewear models available, comparing styles, colors, and materials. This hands-on experience not only allowed them to discover Valente’s aesthetic proposal but also to appreciate firsthand the comfort and lightness of the frames, generating positive comments and enthusiasm among the guests.

The Labofta team — including salespeople, opticians, and administrative staff — actively participated in the event, guiding visitors, explaining the technical features of the products, and creating a welcoming and professional atmosphere. Additionally, to complement the experience, a coffee break was prepared with sweet and savory snacks, hot drinks, and refreshments, fostering a relaxed networking moment where clients and team members could exchange impressions and strengthen bonds.

The launch of Valente was, without a doubt, a clear demonstration of Labofta’s commitment to continue growing and offering valuable proposals to the Peruvian optical market. With this new line, the company not only expands its product portfolio but also positions itself as an innovative reference, capable of creating memorable experiences for its clients. A true success that marks the beginning of many new opportunities for Labofta and Valente!education.

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