Events

Sun Care by MartiDerm: Protection, Innovation, and Care Under the Sun

December 4, 2024
Sun Care by MartiDerm: Protection, Innovation, and Care Under the Sun

On November 15, 2024, MartiDerm Perú officially launched its highly anticipated Sun Care campaign, designed to transform skin care under the sun. This launch is supported by our official ambassador, Vania Torres, a prominent Peruvian surfer and influencer. Renowned for her passion for sports and the ocean, Vania has represented Peru in international competitions, earning her place as a reference in the surfing world. Her commitment to self-care, an active lifestyle, and healthy living perfectly reflects MartiDerm’s values, making her the ideal ally for this campaign.

The new Sun Care line in Peru consists of five innovative products that provide comprehensive protection for different needs and skin types. The SPF 50+ Active (D) Fluid is a high-coverage sunscreen with a lightweight texture, perfect for daily use. The SPF 50+ Mineral (D) Fluid, on the other hand, is designed for sensitive skin, offering maximum protection with mineral-based ingredients. Additionally, the line includes the SPF 30+ Bronze (D) Body Spray, a product that combines sun protection with the added benefit of enhancing an even and healthy tan. The SPF 50+ Active (D) Body Lotion is also available, created to protect and care for the body’s skin with a hydrating, fast-absorbing texture. Finally, the After Sun Refreshing Lotion completes the collection, soothing and repairing the skin after sun exposure while prolonging hydration and overall well-being.

MartiDerm’s Sun Care line stands out for incorporating the innovative patented technology Photo Active Shield Tech, designed to offer advanced and multifunctional skin protection. This technology combines next-generation sunscreen filters with active ingredients that not only protect against UVA and UVB rays but also reinforce the skin barrier and prevent damage caused by external factors such as pollution. Additionally, Photo Active Shield Tech boosts hydration, improves skin elasticity, and minimizes premature aging, delivering a complete sun care and protection experience. With this exclusive technology, the Sun Care line ensures not only safety but also a comprehensive approach to skin wellness, reaffirming MartiDerm’s commitment to innovation and quality.

This campaign not only celebrates the launch of an innovative product line but also highlights MartiDerm’s achievements in developing formulas backed by science and technology. The Sun Care products combine high-quality ingredients with solutions tailored to the skin’s specific needs, offering benefits such as UV protection, prevention of premature aging, and reparative care.

With this campaign, MartiDerm reaffirms its commitment to skin care, supporting people every step of the way in their daily adventures and under any weather condition. Stay protected, care for your skin, and enjoy life to the fullest with the Sun Care line, designed to help you feel safe and radiant every moment.